奥美互动中国区总裁 韦棠梦

我们需要管理好广告客户的预期，并为他们提供有效投资回报的在线营销传播途径。而目前的趋势是过分强调各种传播手段，而忽略挖掘能够真正实现客户营销目标的系统化传播方法。

腾讯智慧为在线营销带来系统化和框架性的理论，致力于帮助广告主梳理出广告投入的优先次序，最终实现最大化的投资回报。这对于在线营销而言，是一个非常好的开端。

We need to manage client’s expectations and show them a clear path to deliver ROI in digital marketing. There is a tendency to over-promise and focus on tactics rather than focusing on initiatives that truly deliver client’s objectives.

Tencent MIND offers a clear framework for client to prioritize their investments and achieve maximum ROI, which is a great start.