34项大奖虚位以待

每个类别设金、银、铜奖,所有金奖作品中选出全场大奖

行业奖项

Industry Awards

单项奖

Single Awards

内容营销 / Branded Content

旨在鼓励基于腾讯视频及腾讯资讯产品等内容合作的具有影响力和传播力的IP内容营销案例,包括但不限于栏目植入合作、创意贴片、大剧IP应用、微电影、短视频、原生内容等合作形式。同时,案例不只限于腾讯视频及腾讯新闻资讯产品的合作,也包括与腾讯其他产品平台的同类营销项目。

This award is to honor the most influential and widely spread branded content campaigns based on IP’s of Tencent Video and Tencent News, including but not limited to program placement, creative pre-roll, movie/drama IP utilization, micro film, short-format video and native content etc. Meanwhile, content marketing campaigns in partnership with Tencent’s other platforms are also welcomed.

大数据应用 / Creative Data

旨在鼓励通过腾讯平台的大数据合作营销案例。如:通过腾讯大数据合作实现精准营销投放的相关案例。

This award is to honor campaigns based on collaboration with Tencent’s big data, such as those leveraging Tencent’s big data resource and tech for precision marketing.

社交应用/ Social Media

旨在鼓励利用微信、游戏、手Q、Qzone、QQ音乐等一系列腾讯具有实效与创新的社交产品平台,达成的创新营销案例。以及通过社交产品与腾讯新闻资讯、腾讯视频等多平台产品、内容落地的创新整合营销案例。

This award is to honor innovative campaigns in partnership with Tencent’s social platforms such as WeChat, Tencent Games, Mobile QQ, Qzone and QQ Music, et., as well as those leveraging Tencent’s social platforms for integrated campaigns based on product/content of Tencent News and Tencent Video platforms etc.

场景营销/ Scene Marketing

旨在鼓励综合利用腾迅系资讯、娱乐、社交、购物、支付等多维场景进行的场景营销。应用产品可包括腾讯自有产品(腾讯视频、腾讯新闻、微信、QQ等)及腾讯系平台(京东等)。

This award is to honor campaigns that have made integrated use of Tencent’s products (e.g. Tencent Video, Tencent Video, WeChat and QQ) and platforms within Tencent ecosystem (e.g. JD) while aligning specific scenes such as news, entertainment, social, shopping, payment etc.