从欧洲到美洲再到亚洲，市场营销正朝着数字化的方向发展。如今，数字营销对于整体营销策略来说显得越发重要。成功的例子比比皆是。然而，作为数字营销从业人员，我们仍然需要对某些领域进行开拓发展，以便提高总体效率。腾讯智慧可以被作为其中的解决方案之一。在这四个维度中，我需要强调的是互动。互动是数字化市场营销的主要好处之一，能够给消费者及广告商带来更加丰富的体验。

From Europe to America to Asia, the trend of marketing is going digital. Nowadays digital marketing is becoming ever more important to marketing strategy. Successful examples are everywhere. However there are still areas we as a digital marketer need to develop to improve the overall effectiveness. Tencent MIND could be seen as one of the solutions for this and among the four paradigms, I would like to emphasize interaction. Interaction is a key benefit of digital marketing offering richer experience to consumers as well as advertisers.

—— Chris Jaques

M&C Saatchi集团亚洲区董事长兼首席执行官