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Paul Heath:无价的营销平台   
2009-06-23
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技术、人口统计学、业务和经济上的飞速变化将我们推向一个崭新的年代,现在的消费者前所未有的拥有了掌控经济大环境的能力。品牌营销和与消费者感性联系的根本因素没有变化,不过,今天的合作、创造价值和竞争的工具却掌握在每个人的手里。营销人士和代理公司需要拥抱这种新模式。腾讯智慧(Tencent MIND)是一个无价的平台,指引营销人士穿越这个躁动不安的时代,进入数字化的未来。

The rapid changes in technology, demographics, business and the economy have propelled us into a new age where consumers now have the power to manipulate their economic environment like never before. Fundamentals for brand marketing and connecting emotionally with your consumers have not changed - however today the tools to collaborate, create value and compete are at everyone's fingertips. Marketers and agencies need to embrace this new paradigm.Tencent MIND is an invaluable platform for guiding marketers through these turbulent times and into a digital future.

—— Paul Heath

奥美集团亚太地区首席执行官

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