腾讯智慧（Tencent MIND）就是有关在取得消费者参与之前如何先聆听他们的需求的，这点对每一个成功的营销活动来说都是至关重要的。要将产品贴切的融入到消费者的生活里，我们首先要成为消费者行为方式的策划人。如果我们贴近聆听，我们就能发现最重要的受众在哪里，他们阅读什么看什么听什么，他们是怎么样获得资讯的。

这对数字化联系手段尤其重要，因为这些接触点将把我们熟悉地带入人们的家里、生活里和私下交流里。腾讯智慧（Tencent MIND）的“精准化的导航”正是这样一个让我们深入洞察的过程，从而让我们与消费者的接触和给消费者传递的信息都变得对人们更有意义。

Tencent MIND is all about listening to the consumer before attempting to engage them, which is absolutely crucial to every successful marketing campaign. To relevantly insert ourselves into the lives of the consumer, we need to first be curators of their behavior. If we listen closely, we can determine where the most important audiences are, what they’re reading/watching/listening to, and how they want to receive messaging.

This is particularly important with digital connections, because these touch points take us intimately into people’s homes, lives and personal conversations. The Navigation of Tencent MIND is an important process for developing deep insights that make our contact and our messaging more meaningful to people.

—— David Kenny

阳狮集团VivaKi董事合伙人