在当今的商业环境中，数字营销在营销战略中日趋重要。我们在许多行业中看到了效果非常出色的成功案例。但是，数字营销人士仍然有一些领域需要发展，从而提升效果。腾讯智慧（Tencent MIND）正是为那些寻求数字营销方向的数字营销人士而设立的解决方案之一。我要强调的是四个维度之中的互动式体验。互动是数字营销的关键益处之一，能够为广告主带来更加出色的效果，并为消费者带来更加丰富的体验。我想要与大家分享的是我们在这个领域的案例分析。

Digital marketing is becoming ever more important to marketing strategy in today's business environment. We are seeing successful examples in many industries with very strong results. However there are still areas that ‘digital marketers’ need to develop to improve the effectiveness. Tencent MIND is one of the solutions for those looking for directions in digital marketing. Among the four paradigms, I am going to emphasize interaction. Interaction is a key benefit of digital marketing proving better results to advertisers and a richer experience to consumers. I am eager to share our case studies in this area.

—— Mark Read

WPP全球数字业务首席执行官兼WPP战略总监